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Deposits::Nevromarketing - prodaja s pomočjo vaših možganov?

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Nevromarketing - prodaja s pomočjo vaših možganov?

Author janja.stritof

Date

Wednesday, March 30, 2011

Type

Knowledge

Bid

Avtorici predstavljata novo področje raziskovanja in razumevanja želja potrošnikov – nevromarketing ter kritične pomisleke v zvezi z marketinškimi posegi v kolektivno zavest.

Avtorici: Janja Štritof, Nina Kolar
Naslov: Nevromarketing - prodaja s pomočjo vaših možganov?
Jezik: slovenski
Fakulteta: UP FTŠ Turistica

Avtorici sta esej pripravili za prvo konferenco o strateškem in kreativnem marketingu Travel Zoom 2011 (http://www.btps.si/depositview.aspx?dpid=1142), sklop 3 - Marketinško raziskovanje. Esej je bil izbran za predstavitev na konferenci.

Esej je v celoti na voljo v polju Celotna vsebina, do katerega imajo dostop vsi registrirani obiskovalci Banke turističnih priložnosti Slovenije. Če še nimate svojega uporabniškega imena in gesla, je za registracijo dovolj vaš email naslov >> registracija.

Foto: artM, www.sxc.hu