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Deposits::Znamka Evropa - kako naprej?

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Znamka Evropa - kako naprej?

Author BTPS

Date

Tuesday, October 22, 2013

Type

Knowledge

Bid

Maja letos so se v New Yorku sestali predstavniki evropskih nacionalnih turističnih organizacij, Svetovne turistične organizacije, WTTC-ja, ETC-ja, Evropske komisije, letalskih družb, raziskovalnih institucij, tour operaterji in drugi akterji na področju turizma in razpravljali o prihodnosti znamke Evrope na globalnem trgu.

Zaključili so, da mora Evropa kot destinacija za svoj uspeh:
- obiskovalce, ki se vračajo, privabljati z vedno novimi doživetji;
- vzgajati nove obiskovalce;
- mlade naslavljati prek družbenih omrežij;
- se pojavljati na novih trgih.

Poudarili so tudi pomen izsledkov raziskav, ki kažejo, da bodo turisti v prihodnosti vse bolj povpraševali po potovanjih, ki so jim pisana na kožo, tj. prikrojena posamezniku in njegovim interesom. Ljudje namreč raziskovanje in potrebo po nepozabnih doživetjih nosimo v genih.